Source: Forbes
Summary
Kendall Jenner’s 818 Tequila is launching a limited-edition body care collection called Amber & Agave. This marks the brand’s first collaboration in the category. The release is timed to coincide with Coachella and 818 Outpost. According to Forbes, the collection is part of the brand’s expansion into the beauty and wellness space.
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The trend returns with a new name.
Kendall Jenner’s 818 Tequila enters the beauty space with a body care collection. The limited-edition Amber & Agave line is a collaboration timed to Coachella. The brand’s expansion into beauty and wellness is a familiar move in the celebrity entrepreneurship space. The collection’s emphasis on natural ingredients and wellness aligns with the current market trends. Tequila-infused beauty is the new celebrity-endorsed athleisure.
Author: Evan Null
