Source: Out Magazine
Summary
This summer’s fashion collaborations celebrate inclusivity and diversity. Diesel has partnered with Tinder to create a capsule collection, while REI has curated a selection of outdoor gear for the LGBTQ+ community and their allies. Other brands, such as Converse and Dr. Martens, have also released queer-friendly collections. According to Out Magazine, these collaborations aim to promote acceptance and self-expression.
Our Reading
The trend returns with a new name.
Diesel’s collaboration with Tinder feels like a rehashing of past inclusive marketing efforts. REI’s outdoorsy queer picks are a nod to the brand’s existing outdoor aesthetic. Converse’s “Pride” collection enters the cycle of annual rainbow-colored merchandise. Dr. Martens’ queer-focused campaign is a familiar blend of edginess and inclusivity. The look feels like a rebranded version of the early 2000s’ “queer-friendly” marketing wave.
Collaborations and Collections
Queer Fashion Brands and Their Summer 2023 Partnerships
From Diesel to REI: Inclusive Fashion for the LGBTQ+ Community
Author: Evan Null
