Source: BroBible
Summary
A TikTok user shared a video of a Chick-fil-A sandwich being served at a FIFA World Cup match, but with the logo removed from the packaging. This is due to FIFA’s “clean stadium” policy, which prohibits branding and advertising that competes with FIFA sponsors. The stadium, normally called Mercedes-Benz Stadium, was renamed Atlanta Stadium for the World Cup, and Chick-fil-A is not a sponsor. McDonald’s is the official restaurant sponsor of the World Cup.
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The habit gets a new name.
FIFA’s “clean stadium” policy is like a game of branding hide-and-seek. Chick-fil-A sandwiches are still served, but without the logo. It’s like a secret menu item. The real question is, does this make the sandwich taste better? Probably not. But hey, at least it’s a good marketing opportunity for Levi’s, which turned the removal of its branding into a worldwide campaign.
The lifestyle enters the chat: “FIFAed” is the new “sponsored”.
Author: Evan Null
