Source: Business of Fashion
Summary
France has introduced new legislation banning the destruction of unsold apparel, footwear, and accessories. According to Anne-Laure Descours, a supply chain veteran, this move could force brands to rethink overproduction and invest in better planning. The law is part of France’s efforts to reduce waste and promote sustainability.
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The look feels familiar.
Brands like Burberry and H&M have faced criticism for their roles in the annual destruction of unsold products. The new law could push companies to adopt more sustainable practices, such as designing products for recyclability and reusing materials. This shift in strategy might remind readers of past efforts to reduce waste in the fashion industry. The cycle of overproduction and waste is about to get a new label: unsustainable.
Author: Evan Null
