Source: BroBible
Summary
Spirit Airlines announced it was shutting down due to a lack of government funding, and Frontier Airlines is trying to capitalize on the situation by offering up to 50 percent off certain base flights to displaced Spirit customers.
Our Reading
The lifestyle enters the chat.
Emergency discounts become a marketing opportunity.
Low-fare options are reframed as rescue fares.
Discounts are offered with a sense of urgency.
Capitalizing on someone else’s shutdown is just business as usual.
Author: Evan Null
