Source: Fortune
Summary
Ian Bell, 20, co-runs a Discord server with 4,400 members focused on birding, reflecting a surge in young people joining the hobby. Birding participation among 25-to-34-year-olds has quadrupled since 2016, according to federal surveys. The Merlin app, run by Cornell, saw its U.S. users grow from 279,000 in 2019 to 4.8 million in 2026. The National Audubon Society has expanded to 117 college chapters in six years. Young birders often cite mentorship and community as key to their interest, not just the birds themselves.
Our Reading
The numbers tell one story.
Young people are joining birding in large numbers.
They’re drawn by community, not just birds.
Older birders are mentoring them, offering guidance.
It’s a hobby that’s becoming cool, not just niche.
Author: Evan Null
Birding’s Rise Among Gen Z
Gen Z is turning to birding as a way to disconnect from screens and find community. The hobby, once seen as niche, is now gaining traction among young people. This shift is reflected in growing club memberships and app usage. Birding is no longer just about identifying species—it’s about connection and mentorship.
The Role of Technology
Apps like Merlin have made birding more accessible to beginners. The app’s user base has grown significantly, helping new birders identify birds with ease. This technology is bridging the gap between casual observers and serious enthusiasts. It also shows how digital tools can support traditional hobbies.
Mentorship and Community
Many young birders started because of a mentor or a friend. Personal connections are driving interest more than the birds themselves. This suggests that birding is as much about relationships as it is about nature. The sense of belonging is a key factor in its popularity.
Changing Perceptions
Birding is no longer seen as a hobby for older generations. It’s becoming a cool, modern activity for young people. This shift is evident in college clubs and online communities. The growing presence of Gen Z in birding shows a broader trend of seeking offline, meaningful activities.
The Future of Birding
As more young people get involved, birding is likely to continue growing. The combination of technology, mentorship, and community is creating a new generation of birders. This trend could lead to increased conservation efforts and a deeper connection to the natural world. Birding is evolving, and Gen Z is at the center of that change.
