Source: Event Marketer
Summary
Event Marketer surveyed B2B event organizers to gauge the state of the industry. According to the survey, 71% of organizers reported decreased attendance, while 64% experienced decreased revenue. Organizers also cited rising costs, talent acquisition and retention, and measuring event success as major challenges. The survey also highlighted the importance of digital events, with 61% of organizers planning to invest more in virtual and hybrid events.
Our Reading
The trend returns with a new name.
Decreased attendance and revenue are the new normal for B2B events. Digital events are the answer, or so it seems. Virtual and hybrid events are getting a second wind, just like in 2020. The challenges facing event organizers are nothing new, just rebranded. The industry is still searching for the perfect formula to measure event success.
Author: Evan Null
