Source: Fortune
Summary
Global demand for gold surged 84% to 2,175 tons in 2025, with prices hitting a record high in January. Indonesian gold retailer Hartadinata Abadi saw a 135% surge in revenue, driven by a shift from gold jewelry to gold investments. Central banks are also buying up gold, with it accounting for 27% of global central bank reserves. Digital trading platforms are making it easier for retail investors to buy gold, with younger investors driving the trend.
Our Reading
The numbers tell one story. Hartadinata Abadi’s 135% revenue surge is a sign of the times. Central banks are buying up gold, and retail investors are following suit. Digital platforms are democratizing gold investing, making it accessible to younger investors. The gold rush may be coming to a close, but its impact on investor behavior will linger. “Gold is no longer just for grandmothers.”
Author: Evan Null
