Source: Vogue
Summary
Golden Goose, a luxury brand, has made new appointments to its team, further solidifying its connection to racket sports. This move follows the opening of the Golden Goose Arena in Milan last year.
Our Reading
The trend returns with a new name.
Golden Goose’s love affair with tennis continues, echoing the 70s and 80s when luxury fashion brands first adopted sports chic. The brand’s recent appointments are a nod to this legacy. The look feels like a revival of the iconic tennis-inspired fashion of decades past. As fashion often does, Golden Goose is repackaging the past as a new discovery. Tennis whites are once again a luxury fashion staple.
Author: Evan Null
