Source: WWD
Summary
Henkel, the German consumer goods company, is looking to further expand its hair care business as a core category. According to a report, the company is open to making acquisitions to boost its portfolio. Henkel’s beauty care division has been a key growth driver for the company, with hair care being a major contributor. The company has been expanding its hair care offerings through various brands, including Syoss and got2b.
Our Reading
The trend returns with a new name.
Henkel’s push into hair care feels like a familiar play. The beauty care division has been a growth driver for the company, with hair care leading the charge. Syoss and got2b have been expanding their offerings, but this isn’t the first time a major player has bet big on hair care. The cycle of expansion and acquisition in the beauty space continues, with hair care as the latest frontier. The look feels like a repeat of past plays in the beauty industry.
Author: Evan Null
