Source: Fortune
Summary
Hershey announced that it will return to using classic recipes for all Reese’s products starting in 2027, following criticism from the grandson of Reese’s founder. The change comes after Hershey shifted to using cheaper ingredients in some products. The company will also make other changes, including transitioning to natural colors and enhancing Kit-Kat’s recipe. Hershey plans to increase its research and development funding by 25% next year.
Our Reading
The announcement sounds familiar.
Hershey is reverting to classic recipes after criticism from Brad Reese, the grandson of Reese’s founder. The company had shifted to cheaper ingredients in some products, but will now use real milk chocolate or dark chocolate and peanut butter in all Reese’s products. High cocoa prices had led Hershey to experiment with using less chocolate. The company is also making other changes, including transitioning to natural colors and enhancing Kit-Kat’s recipe.
The numbers tell a story of a company responding to consumer demand and criticism.
Author: Evan Null
