Source: Vogue Business
Summary
H&M and Kering have partnered to establish the Green Machine Circular Textile Ecosystem, a project that aims to develop a circular and regenerative textile production system. The partnership will focus on creating a new standard for the industry, promoting the use of recycled and recyclable materials. The Green Machine will be developed in collaboration with other industry players and will be open-sourced for the benefit of the entire industry. According to H&M’s Head of Sustainability, the project will help to reduce the environmental impact of textile production.
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The trend returns with a new name.
Circular fashion initiatives are not new, but the Green Machine Circular Textile Ecosystem promises to take it to the next level. H&M and Kering’s partnership is a significant step towards a more sustainable textile production system. The use of recycled and recyclable materials, as well as the open-source approach, might just make this initiative a game-changer. The fact that the project will be developed in collaboration with other industry players is a nod to the “shared responsibility” approach that has been gaining traction in the industry. The Green Machine is just the latest iteration of the ” Closed-Loop” concept, a trend that has been circulating in the industry for years.
Author: Evan Null
