Source: The Drive
Summary
Honda has announced it will discontinue its three electric vehicle (EV) models in the U.S. market. The Clarity Electric, Clarity Hybrid, and Clarity Plug-in Hybrid will no longer be available for purchase. According to Honda, the decision is due to low sales and the company’s focus on other markets. The move is expected to have a significant impact on the global EV market.
Our Reading
The announcement sounds ambitious.
Honda’s decision to kill its U.S. EV lineup is a familiar move in the automotive industry. The company cites low sales, but it’s not the first to blame poor numbers for a lack of investment in electric vehicles. The Clarity Electric, Clarity Hybrid, and Clarity Plug-in Hybrid will soon be a memory. Honda’s focus on other markets is code for “we’re not making money here.” The real question is, what’s next for Honda’s electric ambitions?
Author: Evan Null
Electric Avenue, Not So Much
Honda’s decision to discontinue its EV models in the U.S. market is a blow to the electric vehicle industry. The company’s lack of commitment to EVs in North America is a sign of a larger problem.
The Clarity on Sales
The Clarity Electric, Clarity Hybrid, and Clarity Plug-in Hybrid were never big sellers. Honda’s sales numbers were lackluster, and the company’s investment in the EV market was minimal.
Focus on Other Markets
Honda’s decision to focus on other markets is a telling sign. The company is shifting its attention to regions where EV adoption is more widespread. This move could be a sign of a larger trend in the automotive industry.
What’s Next for Honda?
Honda’s electric ambitions are unclear. The company’s decision to discontinue its EV models in the U.S. market raises questions about its commitment to electric vehicles. Will Honda re-enter the EV market in the future, or is this the end of the road?
A Familiar Script
Honda’s decision to kill its EV models is a familiar story in the automotive industry. The company’s lack of investment in electric vehicles is a sign of a larger problem. The real question is, what’s next for Honda and the EV market?
