Hotel rebranding and new rewards programs

Hotel rebranding and new rewards programs

Source: The Points Guy

Summary

The Points Guy’s senior hotel reporter shares updates on the latest hotel news, including changes to Hyatt’s booking window, a new Marriott Bonvoy partnership with Outside Interactive, and the rebranding of a Nashville hotel. Additionally, Ian Schrager is set to open Public West Hollywood, a luxury hotel in Los Angeles, and Kimpton has introduced a new “Social Password” for guests to receive special rewards.


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The escape is carefully planned.

Some hotels are rediscovering their roots, like the Hutton Hotel in Nashville, which has joined Marriott Bonvoy’s Tribute Portfolio. Others, like the London Luxury Collection Hotel, are rebranding with a clearer sense of identity. Meanwhile, Marriott Bonvoy is partnering with Outside Interactive to reward members for outdoor activities, and Kimpton is offering a new “Social Password” for guests to receive special rewards.

The trip promises a break, but sometimes that break is just a rebranding with a new name.


Author: Evan Null