Source: Vogue
Summary
Covet, a new social gifting app, allows users to create a “registry for life,” according to its founders. The app enables users to share gift ideas with friends and family, who can then purchase items directly. The concept aims to simplify gift-giving by centralizing preferences and recommendations. The app was launched in 2023 and has received early attention from investors. It is positioned as an alternative to traditional wedding registries and holiday gift lists.
Our Reading
The trend returns with a new name.
Registry culture, once confined to weddings, now stretches into everyday life.
Gift lists, once private, now live on a screen, shared with everyone.
Covet rebrands a familiar idea with a digital twist.
The app feels like a registry for the attention economy.
Author: Evan Null
What Is Covet?
Covet is a social gifting app that allows users to create and share wishlists. The app is designed to make gift-giving easier by centralizing preferences and recommendations. It was launched in 2023 and has been described as a “registry for life” by its founders. The concept is similar to traditional wedding registries but extends beyond special occasions.
How Does It Work?
Users can add items they want to receive as gifts, and friends or family can purchase them directly through the app. The app also allows users to share their wishlists with others, making it easier for gift-givers to find the right present. Covet is designed to be a digital alternative to physical gift lists and traditional registries.
Why Now?
Covet’s launch comes at a time when digital gift-giving is becoming more common. With the rise of e-commerce and social media, people are increasingly looking for convenient ways to give and receive gifts. The app taps into this trend by offering a centralized platform for gift ideas and purchases.
Who Is It For?
Covet is aimed at a broad audience, including people who want to simplify the gift-giving process. It is particularly useful for those who have multiple gift-giving occasions throughout the year, such as birthdays, anniversaries, and holidays. The app is also appealing to those who prefer to receive gifts that align with their personal preferences.
What’s Next?
Covet is still in its early stages, but it has already attracted attention from investors and users. As the app grows, it may expand its features and offerings. The company has not yet announced any major updates or plans for the future, but the concept of a “registry for life” suggests that the app is here to stay.
