Source: The Verge
Summary
Instagram is expanding its video features to compete with streaming services like Netflix and Amazon Prime Video. The platform is aiming to become a destination for living room viewing, with plans to introduce longer-form videos and more immersive experiences. According to Mark Zuckerberg, Instagram’s goal is to make the app a central hub for entertainment. The move is seen as a challenge to traditional streaming services.
Our Reading
The launch follows a familiar script.
Instagram is rebranding TV as “immersive experiences”. Because that’s what the kids are calling it these days. The platform is introducing longer-form videos, because 60-second clips were just too short. And by “longer-form”, we mean up to 60 minutes. Instagram is also promising more “interactive” features, because who needs a remote control when you have a touchscreen? The real innovation here is that you’ll be able to watch Instagram videos on your TV, just like you can with Netflix. Original observation: Instagram’s “TV” is just YouTube with a different font.
Author: Evan Null
