Source: Highsnobiety
Summary
Jordan Brand has announced its latest collection, set to drop in 2023. The collection features a range of apparel and footwear designs inspired by the brand’s heritage and iconic basketball styles. The collection includes bold colorways and retro-inspired silhouettes, with prices ranging from $60 to $200. According to a statement by the brand, the collection is designed to celebrate “the fusion of sports and fashion.” The collection is set to release in January 2023.
Our Reading
The look feels familiar.
The collection’s bold colorways and retro-inspired silhouettes are reminiscent of past Jordan Brand releases. The brand’s use of bold colors and classic silhouettes is nothing new, but it’s a formula that continues to work. The collection’s prices are also on par with previous releases, with apparel starting at $60 and footwear at $100. The brand’s statement about celebrating “the fusion of sports and fashion” feels like a rehashing of a familiar narrative. The collection’s release in January 2023 is likely to be a major event in the world of fashion and sneakers.
The trend returns with a new name. The collection’s focus on bold colorways and retro-inspired silhouettes is a classic move for the brand. It’s a formula that has worked for them in the past, and it’s likely to continue to do so. The brand’s use of bold colors and classic silhouettes is a nod to its heritage, but it’s also a way to make the collection feel fresh and new.
Original observation: This collection is the latest iteration of the brand’s “heritage-inspired” trend, a cycle that has been repeating itself for decades.
Author: Evan Null
