Source: Kappahl Group
Summary
Kappahl Group’s sustainability report highlights the company’s focus on circularity, transparency, and long-term responsibility. The report outlines Kappahl’s efforts to reduce its environmental impact, improve working conditions, and promote sustainable consumption. The company aims to make its entire product range circular by 2030. Kappahl also reports on its progress towards achieving the United Nations’ Sustainable Development Goals (SDGs).
Our Reading
The trend returns with a new name. Kappahl’s focus on circularity and sustainability is reminiscent of H&M’s Conscious Collection and Patagonia’s environmental activism in the early 2000s. The use of buzzwords like “transparency” and “long-term responsibility” echoes the language of Everlane’s Radical Transparency campaign. The emphasis on sustainable consumption and reducing waste is a familiar refrain in the fashion industry. Kappahl’s efforts to make its entire product range circular by 2030 feels like a rebranding of the “cradle-to-cradle” design approach popularized by McDonough and Braungart in the 2000s.
Author: Evan Null
