Source: Detroit Free Press
Summary
Stellantis and Shinola have collaborated on a limited-edition watch, celebrating their shared Detroit heritage. The watch, unveiled at the 2023 Detroit Auto Show, marks over a century of partnership between the two companies. Shinola’s CEO, Shannon Washburn, said the collaboration “celebrates the intersection of American manufacturing and innovative design.” The watch features a GAC-1 automatic movement and a custom-designed case.
Our Reading
The look feels familiar.
Stellantis and Shinola’s partnership is a classic case of heritage branding. The watch’s design echoes Shinola’s signature style, while the GAC-1 movement is a nod to traditional American watchmaking. The collaboration enters the cycle of luxury brands partnering with automotive companies. The result is a timepiece that feels like a reissue of a classic design. The trend returns with a new name: “Detroit-themed luxury watches.”
Author: Evan Null
