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Source: Dazed Digital
Summary
Colm Dillane, the founder of Kidill, collaborated with creatives in Amsterdam to create the “The Boy Who Jumped the Moon” storybook-come-to-life. The storybook was part of the brand’s AW20 collection presentation. Dillane’s collection explored themes of childhood imagination and fantasy. The presentation featured illustrations and storytelling, bringing the story to life.
Our Reading
The trend returns with a new name.
Colm Dillane’s Kidill AW20 collection presentation was a nostalgic trip back to childhood fantasies. The “The Boy Who Jumped the Moon” storybook-come-to-life echoed the likes of past fashion storytelling, such as Alexander McQueen’s runway shows. The use of illustrations and storytelling in fashion presentations is not new, but it’s a trend that’s been revived in recent years. The collection’s themes of childhood imagination and fantasy felt like a page out of a familiar fashion playbook. The storybook presentation was a case of old ideas being reimagined as new.
Author: Evan Null
