Kith’s new cities are just another way to feel special
A fashion brand expands into new cities with retail and dining concepts, highlighting the blend of commerce and lifestyle.
The story
Kith founder Ronnie Fieg announced plans for new stores in San Francisco and D.C. in 2027, along with additional restaurants in those cities.
Source: wwd.com
Our reading
Kith is opening stores in San Francisco and D.C. in 2027, but the exact dates and locations are still under wraps. Fieg is also planning two new Ronnie’s restaurants, which seem to be as much about branding as they are about food.
The brand’s Miami Beach store is getting a rebuild, which is a nice way of saying they’re probably trying to make it less of a tourist trap and more of a lifestyle destination for people who already have a Kith hoodie.
It’s not just about selling shoes anymore—it’s about creating an ecosystem where you can buy a sneaker, grab a sandwich, and feel like you’re part of an exclusive club, even if you’re just standing in line for a sandwich.
