Source: WWD
Summary
The annual LA Fashion Do Good event has raised $15 million to date, with this year’s event topping $1.25 million. Brands participated in retail activations across Los Angeles for the fundraiser.
Our Reading
The trend returns with a new name.
Philanthropic retail activations are nothing new in LA. Brands have long used charity events to boost sales and image. The LA Fashion Do Good event is just the latest iteration of this cycle. The $1.25 million raised this year is a drop in the bucket compared to the millions spent on marketing and advertising. The real question is, what’s next for this trend?
Author: Evan Null
