Source: BroBible
Summary
NESCAFÉ has partnered with USMNT legend Landon Donovan to promote their new campaign, “The Third Half,” which refers to the post-game discussions and debates among soccer fans. Donovan shares his preference for Central and South American coffee, and reveals that he used to drink NESCAFÉ Espresso before games. The company has created a limited-edition Espresso Keg, a mini-keg designed to fuel post-game conversations, which will be available for $10 on May 15, May 21, and June 11.
Our Reading
The habit gets a new name.
Soccer fans, meet “The Third Half,” the post-game debate that’s more intense than the game itself. NESCAFÉ is fueling the frenzy with a limited-edition Espresso Keg, because who needs beer when you can have espresso? Landon Donovan, a soccer legend and coffee connoisseur, approves. The keg is a steal at $10, but good luck getting your hands on one.
It’s not just a coffee break, it’s a coffee keg.
Coffee: the ultimate performance-enhancing drug for soccer fans.
The Third Half: where the real game begins.
Espresso Keg: because your post-game rants need a boost.
Landon Donovan’s coffee habit is the real MVP.
May the buzz be with you.
Author: Evan Null
