Source: Business Wire
Summary
Levi’s has announced a global collaboration with model Gigi Hadid. The partnership aims to support the Levi’s brand’s continued global expansion in women’s. Hadid will be the face of the brand’s upcoming campaigns and will also collaborate on a capsule collection. The partnership is part of Levi’s efforts to expand its women’s business and reach a wider audience.
Our Reading
The trend returns with a new name.
Levi’s collaborates with Gigi Hadid, a familiar face in the fashion world. The partnership is a strategic move to boost the brand’s women’s business. Hadid’s involvement is expected to attract a younger audience. The capsule collection will likely feature updated versions of classic Levi’s styles.
The look feels like a revival of 90s supermodel endorsements.
Author: Evan Null
