Source: Adweek
Summary
Adweek reported on Lightspeed’s new software interface, which helps brick-and-mortar stores measure the in-store impact of their online ads. The interface, called Lightspeed with Meta Conversions API, aims to provide a better way for retailers to track the effectiveness of their online advertising efforts.
Our Reading
The trend returns with a new name.
Brick-and-mortar stores are still trying to crack the code on measuring online ad effectiveness. Lightspeed’s new software interface is the latest attempt to bridge the gap. Retailers are eager to understand how their online ads drive in-store sales. The cycle of innovation in retail tech continues. Retailers will keep searching for the perfect solution.
It’s just another iteration of the “online-to-offline” challenge.
Author: Evan Null
