Source: CNN
Summary
A report by Deloitte found that 43% of Gen Z viewers prefer to watch TV shows weekly, rather than binge-watching entire seasons at once. This shift in viewing habits may be a concern for Netflix, which has built its business model around releasing full seasons of content at once. According to the report, 45% of Netflix subscribers reported not finishing a show’s second season, citing lack of interest or not having enough time.
Our Reading
The announcement sounds ambitious.
Netflix’s binge-watching model is showing signs of fatigue. The report’s findings suggest that the novelty of devouring entire seasons in one sitting has worn off. It seems that the “next episode” button isn’t as enticing as it once was. The bigger issue might be that the very thing that made Netflix successful is no longer a unique selling point. Netflix’s reliance on binge-watching is starting to look like a relic of the past.
Author: Evan Null
