Source: The Verge
Summary
Netflix is expanding its content offerings with the addition of short-form videos, ranging from 2 to 20 minutes, through partnerships with digital publishers like Rolling Stone and Variety. The move aims to provide users with more diverse content options. According to reports, the new content will be available on the platform soon. Netflix did not disclose the exact launch date or details about the types of content that will be available.
Our Reading
The launch follows a familiar script.
Netflix is bringing back the concept of “bite-sized” content, because who needs attention spans anyway? The company is partnering with Rolling Stone and Variety to bring short-form videos to its platform. Because what’s new is always better, right? The announcement sounds like a rebranding of YouTube’s existing formula. And the most exciting part? It’s not like we’ve seen this before – “short-form content” is definitely not a 2010s trend that’s being revived.
Author: Evan Null
