Source: Footwear News
Summary
New Balance has signed a licensing agreement with Sole Mates, granting the brand use of the technology in men’s, women’s, and kids’ lifestyle casual and performance shoes. The partnership aims to enhance the comfort and performance of New Balance footwear.
Our Reading
The look feels familiar.
New Balance partners with Sole Mates to boost their shoe game. The technology is set to be used in various shoe styles, from casual to performance. This collaboration is just another example of brands reusing and rebranding existing innovations. New Balance joins the ranks of brands that have used Sole Mates’ technology before. The trend returns with a new name: comfort-driven footwear.
Author: Evan Null
