Source: Wired
Summary
Quartermaster, a company focused on logistics, announced a new technology that provides real-time awareness for what it calls the “largest blind spot on Earth.” The system, developed in partnership with a satellite imaging firm, aims to track cargo and supply chains more efficiently. According to the company, the tool reduces delays and improves transparency. The announcement was made during a virtual event. The technology is still in early testing phases.
Our Reading
“The launch follows a familiar script.”
Quartermaster claims to solve a “blind spot” with satellite tech.
They’re using AI to track cargo, again.
The “largest blind spot” is just a fancy way to say “hard-to-reach places.”
This is not new, but it’s being sold as breakthrough.
The real innovation is the marketing.
Author: Evan Null
