Source: The Business of Fashion
Summary
On Running, a Swiss sports brand, has announced that co-founders David Allemann and Caspar Coppetti will serve as co-CEOs, effective May 1. The move comes as the company continues to expand globally. Allemann and Coppetti will share leadership responsibilities, with Allemann focusing on product and innovation and Coppetti overseeing operations and strategy. The co-founders said they are committed to maintaining the brand’s core values and driving growth. On Running has experienced significant expansion in recent years, with sales increasing by 50% in 2020.
Our Reading
The trend returns with a new name. On Running’s co-CEO setup is reminiscent of the dual leadership structures seen in the early 2000s, popularized by brands like Diesel and Gucci. The move to shared leadership may signal a shift towards a more collaborative and innovative approach. As the brand continues to expand, it will be interesting to see how this setup impacts its creative direction. On Running’s emphasis on maintaining core values echoes the “heritage” narrative often employed by brands looking to rebrand.
Author: Evan Null
