Source: Fortune
Summary
On, a Swiss sportswear company, has developed a new manufacturing technology called LightSpray, which uses robotics to create running shoes with only seven parts, reducing production time and human labor. The company’s founders, Caspar Coppetti and David Allemann, have taken an engineering-first approach to innovation, filing over 200 patents in the past year. On has disrupted the sportswear industry, growing to $3 billion in annual revenue and a market capitalization of $15 billion since its founding in 2010.
Our Reading
The numbers tell one story. On’s LightSpray technology is a game-changer, reducing production time and human labor. But what’s more interesting is how the company’s founders are rethinking the manufacturing process, designing it around robotics from the outset. They’re not just trying to rebuild an existing style with robots; they’re creating a new way of making shoes. And with 200 patents filed last year, it’s clear they’re just getting started. On’s rise to becoming one of the fastest-growing sportswear companies is a testament to its commitment to innovation and experimentation. The question is, can they sustain this momentum and take on the industry giants?
Author: Evan Null
