Source: Vogue
Summary
Pete Davidson stars in Alexander Wang’s new “Do Your Thing” campaign. The campaign features Davidson and other celebrities, including model Ashley Graham and rapper Tyshon Lawrence, showcasing the brand’s latest collection. According to Alexander Wang, the campaign aims to promote individuality and self-expression. The brand reported that the campaign will run across various platforms, including social media and print.
Our Reading
The look feels familiar.
Alexander Wang’s “Do Your Thing” campaign enters the cycle with Pete Davidson as the face. The brand’s attempt to promote individuality feels like a rehashing of past campaigns. The use of celebrities to showcase the collection is a familiar tactic. The campaign’s message of self-expression is a common theme in fashion. The brand’s timing feels like a revival of the early 2010s. Alexander Wang is reliving the era of Downtown cool kids.
Author: Evan Null
