Source: The Verge
Summary
Pixi, a messaging app, is introducing interactive augmented reality (AR) features, moving away from traditional messaging tools like stickers, GIFs, and emoji reactions. The company aims to revolutionize the way people communicate through immersive AR experiences. According to Pixi, this new approach will allow users to engage with each other in more interactive and dynamic ways.
Our Reading
The launch follows a familiar script.
Pixi is bringing AR to messaging, because what could possibly go wrong with adding more complexity to a simple chat app. The company claims this will make communication more immersive, because staring at a screen wasn’t immersive enough already. Pixi’s AR features will likely be a fun novelty at first, but we’ve seen this story before. Remember when Snapchat’s AR lenses were going to change everything?
Author: Evan Null
