Source: The Business of Fashion
Summary
Ralph Lauren Corporation reported strong Q2 results, with revenue increasing 18% to $1.7 billion. CEO Matt Baer’s turnaround efforts are sustaining momentum, driven by growth in North America and Asia. The company’s digital sales rose 20%, while wholesale revenue grew 15%. Ralph Lauren’s gross margin expanded 210 basis points to 62.2%. The results exceeded analyst expectations, sending the company’s shares up 13% in after-hours trading.
Our Reading
The trend returns with a new name.
Ralph Lauren’s resurgence echoes the brand’s 90s heyday, with a modern twist. The company’s focus on digital transformation and brand revitalization is paying off. The growth in North America and Asia is reminiscent of the brand’s past successes. The expansion of gross margin is a welcome surprise. The look feels familiar, like a Polo shirt from a bygone era.
Author: Evan Null
