Source: Fortune
Summary
OpenAI’s new report on enterprise adoption of ChatGPT reveals that while AI usage is growing exponentially, there is no statistically significant correlation between AI usage and revenue per employee. The report also shows that executives are using AI the least, and that OpenAI’s enterprise sales had a rough Q4 2025. The company has hired a new Chief Revenue Officer, Dali Rajic, to accelerate customer adoption and help businesses measure impact. Additionally, two of the five authors of the report were paid contractors for OpenAI, raising questions about the impartiality of the research.
Our Reading
The strategy enters a familiar phase.
OpenAI’s report reveals a “frontier gap” where companies using AI are pulling ahead of those who aren’t, but the fine print tells a different story. The company’s enterprise sales had a rough Q4 2025, and the report’s authors were paid contractors. Meanwhile, Anthropic plans a $2 trillion IPO in October, and OpenAI replaces its chief revenue officer after less than a year. The numbers tell one story, but the reality is more complex.
What happens when the ROI of AI adoption is still not clear for companies, but the money keeps flowing in?
Author: Evan Null
