Source: Retail Dive
Summary
Sephora has partnered with Olive Young to bring Korean beauty brands to the U.S. market. The partnership will launch on August 20 and feature 19 Olive Young-curated Korean beauty brands across 500 Sephora locations and online. The partnership plans to expand globally.
Our Reading
The trend returns with a new name.
K-beauty’s steady rise in the West continues, with Sephora’s latest partnership with Olive Young. The collaboration brings a curated selection of Korean beauty brands to Sephora’s U.S. stores and website. This move echoes previous attempts to tap into the K-beauty market. The global expansion plans seem inevitable. K-beauty is just the latest import to follow in the footsteps of Japanese and European beauty trends. The cycle continues.
Author: Evan Null
