Source: Pinterest
Summary
Pinterest’s 2023 Trends Report reveals a surge in sport-related searches, with users seeking athletic wear and equipment. Searches for “golf outfits” and “pickleball” have increased by 133% and 441%, respectively. The report also highlights a rise in interest in sustainable and eco-friendly sports gear. Pinterest’s 600 million active monthly users are driving the trend, with the platform tracking sport-related searches for the first time.
Our Reading
The trend returns with a new name.
Athleisure wear, a staple of the 2010s, is back with a focus on performance and sustainability. Golf outfits, once the domain of country clubs, are now a fashion statement. Pickleball, a sport popularized in the 1960s, is experiencing a resurgence. The cycle of sporty chic continues, with Pinterest users driving the trend. The look feels familiar, but this time with a sustainable twist.
The Revival of Athleisure Wear
Athleisure wear, a trend that dominated the 2010s, is back with a new focus on performance and sustainability. Brands are incorporating eco-friendly materials and production methods into their designs.
The Rise of Golf Fashion
Golf outfits, once the domain of country clubs, are now a fashion statement. Searches for “golf outfits” have increased by 133% on Pinterest, with users seeking stylish and functional attire for the course.
Pickleball’s Resurgence
Pickleball, a sport popularized in the 1960s, is experiencing a resurgence. Searches for “pickleball” have increased by 441% on Pinterest, with users seeking equipment and accessories for the sport.
Sustainable Sports Gear
The report also highlights a rise in interest in sustainable and eco-friendly sports gear. Users are seeking products made from recycled materials and brands that prioritize environmental responsibility.
Pinterest’s Influence
Pinterest’s 600 million active monthly users are driving the trend, with the platform tracking sport-related searches for the first time. The report provides insight into the interests and preferences of Pinterest users, who are shaping the future of sport and fashion.
Author: Evan Null
