Source: Forbes
Summary
Sunglass Hut is launching an exclusive sunglasses collection in collaboration with Olivia Palermo. The collection will be available globally across Sunglass Hut locations starting Monday. The partnership marks Palermo’s first foray into eyewear design. The collection features a range of styles, including aviators and cat-eyes. Prices range from $150 to $300.
Our Reading
The trend returns with a new name. Olivia Palermo’s sunglasses collection for Sunglass Hut is the latest celebrity collaboration in the eyewear space. The aviators and cat-eyes are familiar styles that have been popular in recent seasons. The collection’s price point is on par with other fashion collaborations. The partnership is a strategic move for Sunglass Hut to tap into Palermo’s influence.
Palermo’s collection is just the latest example of the ongoing trend of celebrity fashion collaborations.
Author: Evan Null
