Source: BroBible
Summary
The article discusses the box office failure of the movie “Supergirl” and how it’s not because the movie is bad, but because it’s familiar and doesn’t bring anything new to the table. The author argues that the superhero genre has become stale and predictable, with audiences expecting the same formulaic plot and outcome. The article also touches on how the studios are aware of this issue, but are reluctant to take risks and try something new, instead opting to improve on the margins.
Our Reading
The routine arrives with confidence.
The superhero genre is stuck in a rut, with movies like “Supergirl” relying on the same tired formula. The article notes that even if “Supergirl” was good, it wouldn’t be anything new or surprising. The genre’s failure to innovate has led to a sense of obligation among viewers, rather than excitement.
The author also points out that the original wave of Marvel films worked because of their novelty, but that’s gone now. The studios know this, the audience knows this, and the critics know this, but the machine keeps moving because stopping it is more expensive than continuing it.
The article concludes that the gap between what these films cost to make and market and what they actually earn is narrowing, and “Supergirl”‘s poor box office performance is just the latest alarm bell.
The lifestyle of superhero movies has become a predictable routine.
