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Source: BroBible
Summary
Sydney Sweeney appeared in a no-clothes ad for the sports betting app NOVIG, which sparked criticism from female athletes. The ad, which featured Sweeney covered by sports equipment, was widely shared online. Several athletes, including Tilly Kearns, Ariarne Titmus, and Gracie Kramer, condemned the ad for sexualizing women’s sports. Sweeney responded by sharing images of athletes from the ESPN Body Issue, but critics argued the move missed the point.
Our Reading
The lifestyle enters the chat.
Body shots sell apps. Sports gear covers bare skin. Athletes speak out. Celebs post old photos. No one wins.
Sex sells. Sport’s image gets a makeover. Athletes get mad. Sweeney gets defensive.
Body issues become ad issues. Critics call out the same old game. Sweeney plays the same old card.
Sexualizing sport is not new. But pretending it’s not is.
Author: Evan Null
