Source: Forbes
Summary
American Tall offers clothing tailored to fit women between 5’9″ and 6’6″ and men between 6′ and 7’1″. The brand aims to provide fashion options for taller individuals who often struggle to find clothes that fit properly.
Our Reading
The trend returns with a new name.
American Tall’s focus on tall-specific clothing echoes the 80s and 90s trend of specialty stores catering to niche body types. The brand’s emphasis on inclusivity is reminiscent of the early 2000s “real bodies” movement. American Tall’s designs blend classic silhouettes with modern details, evoking the timeless style of 90s supermodels. The brand’s tall-only approach feels like a rehashing of the “petite” and “plus-size” exclusivity of the early 2000s. The look feels familiar because it’s a revival of the 90s “tall and proud” attitude, now rebranded as “inclusive fashion.”
Author: Evan Null
Heightened Expectations
The fashion industry has long been criticized for its lack of size inclusivity. American Tall’s focus on taller individuals is a step in the right direction, but it also raises questions about the limits of exclusivity in fashion.
The Revival of Specialty Stores
The 80s and 90s saw a rise in specialty stores catering to specific body types. American Tall’s tall-only approach is a modern take on this trend. However, it also begs the question: is this approach truly inclusive, or is it just another form of exclusivity?
Inclusive Fashion: A Familiar Refrain
The early 2000s saw a surge in the “real bodies” movement, which aimed to promote body positivity and inclusivity in fashion. American Tall’s emphasis on inclusivity feels like a rehashing of this familiar refrain. However, the brand’s tall-only approach raises questions about the limits of inclusivity in fashion.
Timeless Style, or Revival of the 90s?
American Tall’s designs blend classic silhouettes with modern details, evoking the timeless style of 90s supermodels. However, the brand’s aesthetic also feels like a revival of the 90s “tall and proud” attitude, now rebranded as “inclusive fashion.” Is this a genuine attempt at inclusivity, or just a rehashing of old ideas?
Fashion’s Cycle of Exclusivity
The fashion industry is notorious for its cycle of exclusivity. American Tall’s tall-only approach is just the latest iteration of this cycle. As the brand gains popularity, it will be interesting to see whether it expands its size range or remains exclusive to taller individuals.
