Source: Fortune
Summary
Scott Galloway, a professor at NYU’s Stern School of Business, has launched a targeted boycott called “Resist and Unsubscribe” against 10 consumer tech companies, including Amazon, Apple, Google, and Netflix, in response to the Trump administration’s immigration policies. The campaign asks consumers to cancel their subscriptions or delete the apps of these companies, which Galloway believes have “outsized influence” over the national economy and President Trump. He hopes to create a new incentive for business leaders to speak out against the administration’s policies by wiping out a quarter billion or more from their combined market cap.
Our Reading
The strategy enters a familiar phase.
Scott Galloway is targeting the usual suspects: Big Tech leaders who frequent the White House and Mar-a-Lago. He’s asking consumers to make a small sacrifice: cancel their subscriptions or delete the apps of 10 consumer tech companies. Galloway estimates the financial impact could be $248 million, a drop in the bucket for companies worth hundreds of billions. The campaign’s success is uncertain, but Galloway is undeterred, likening this moment in history to the U.S. Civil War, the World Wars, or the Civil Rights movement.
Galloway’s move is a calculated risk, one that may not pay off but could send a signal to business leaders that consumers have more power than they think. The real question is: will it be enough to change the incentives for CEOs and boards of these companies?
Author: Evan Null
