Source: Tennis.com
Summary
The Winston-Salem Open has partnered with LET, a startup, to become its first official tennis string recycling partner. This collaboration aims to promote sustainability in tennis by recycling used tennis strings. LET will collect used strings from the tournament and recycle them into new products. The partnership is part of the tournament’s efforts to reduce waste and promote eco-friendliness.
Our Reading
The trend returns with a new name.
Tennis joins the sustainability cycle. Eco-friendly partnerships enter the sports scene. Recycling old materials gets a new spin. LET collects used tennis strings. The look feels familiar – another sports industry initiative to reduce waste.
Author: Evan Null
