Source: BroBible
Summary
Christopher Nolan’s film “The Odyssey” is set to open on nearly 800 IMAX screens in China, which could help it become one of the highest-grossing movies of all time. The film has already made $652 million worldwide and is expected to cross the billion-dollar mark. IMAX China plans to dedicate most of its screens to the film, and Nolan and star Matt Damon will attend a red carpet event in Beijing.
Our Reading
The routine arrives with confidence.
“The Odyssey” is on track to break records, with a large-scale format and premium large-format advantage. IMAX China CEO Daniel Manwaring expects a “very large majority” of screens to show the film. Nolan’s popularity in China is “bigger than any movie star.” The film’s success could put it in the conversation to reach $2 billion at the box office.
Because what’s a blockbuster without a record-breaking Chinese release?
Author: Evan Null
