Source: The Business of Fashion
Summary
Thermore has introduced a textile-to-textile padding, a new sustainable insulation technology. Everlane, on the other hand, has shifted to using fully traceable French linen in its products. Both companies are focusing on sustainability in their textile choices.
Our Reading
The trend returns with a new name.
Thermore’s textile-to-textile padding is reminiscent of 90s-era eco-friendly innovations. Everlane’s move to traceable French linen feels like a page from the Stella McCartney playbook. The emphasis on sustainability is a familiar beat in the fashion industry’s rhythm. The cycle of eco-consciousness continues with new players and new technologies.
As the industry continues to redefine sustainability, one thing remains certain: the more things change, the more they stay the same.
Author: Evan Null
