Source: Business of Fashion
Summary
Japanese sneaker brands Mizuno, On, and Onitsuka Tiger are gaining recognition and credibility through increased social media presence, according to a report by fashion forecasting firm Heuritech. The report highlights the brands’ growing authority in the market. Heuritech tracks social media data to predict fashion trends. The firm’s analysis shows the brands’ visibility has been rising over the past year.
Our Reading
The trend returns with a new name.
Mizuno, On, and Onitsuka Tiger are the latest beneficiaries of the nostalgia-driven sneaker cycle. Their classic designs, once relegated to the archives, now resurface as coveted fashion items. As with past revivals, the brands’ heritage and authenticity are leveraged to fuel the hype. The look feels familiar because it is.
Author: Evan Null
