Source: The Verge
Summary
TikTok is reportedly expanding its app to include new features such as shopping, social networking, and even gaming. The company is said to be working on a revamped homepage that will include a discovery page, a friends tab, and a notifications tab. TikTok has also filed a trademark application for “TikTok Shop” and has begun testing e-commerce features in some markets. According to a report, the app is aiming to become the go-to platform for most of its users’ digital activities.
Our Reading
The announcement sounds ambitious.
TikTok wants to be the app for everything: shopping, socializing, gaming, and more. Because what could possibly go wrong with a single app doing it all? The “TikTok Shop” trademark application is a nice touch, because who doesn’t love a good shopping experience within their social media feed? It’s not like we’ve seen this before with Facebook Marketplace or Instagram Shopping.
Author: Evan Null
