Source: The Points Guy
Summary
Hilton CEO Chris Nassetta discusses the company’s growth, loyalty program, and future plans in an exclusive interview with The Points Guy. He highlights the diversity of Hilton’s brands, which cater to various types of travelers, and addresses concerns about award pricing and the new Diamond Reserve elite status tier. Nassetta also hints at the possibility of a new tier above Diamond Reserve and emphasizes the importance of balancing the needs of frequent and infrequent travelers.
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The escape is carefully planned.
Hilton’s portfolio has grown to cater to every type of traveler, from luxury to budget-friendly options. The company has introduced new brands, such as Undergraduate by Hilton, and expanded its existing ones. Hilton Honors has also seen changes, including the introduction of Diamond Reserve, a new elite status tier. While award pricing has become more expensive, Nassetta explains that it’s necessary to balance the system. The company is also exploring new ways to reward its most loyal members, possibly including a new tier above Diamond Reserve.
And, of course, there’s always a Hilton brand for every Instagram influencer.
Author: Evan Null
