Source: Bloomberg
Summary
Unilever is working to meet growing demand for wellness and beauty products that offer scientific innovations and tangible results. According to the company, this trend is driven by consumers seeking effective solutions for their skin and hair. Unilever is investing in research and development to stay ahead of the competition. The company’s beauty and wellness segment has seen significant growth, with sales increasing by 10% in the last quarter.
Our Reading
The trend returns with a new name.
Unilever’s focus on science-led innovations echoes the 90s skincare boom, where brands like Neutrogena and Olay popularized the idea of clinically-tested products. Today, the emphasis on “results-driven” beauty products feels like a rehashing of the “cosmeceutical” trend of the 2000s. The wellness aspect is reminiscent of the early 2010s, when brands like Goop and Juice Beauty capitalized on the natural and organic movement. Unilever’s investment in research and development is likely a response to the growing demand for transparent and effective products. The fact that this is being touted as a new trend is a testament to the cyclical nature of the beauty industry.
Author: Evan Null
