Versace’s couture show is coming, but not yet
The brand's return to Paris is shrouded in secrecy, but the lace is real.
The story
Versace confirms a couture debut for Pieter Mulier at Paris Couture Week, with details to be announced later.
Source: wwd.com
Our reading
Pieter Mulier’s first Versace couture show is set for Paris, but the date and venue are still under wraps. The brand’s last dedicated runway show was nearly eight years ago, which is just enough time for the fashion world to forget what a Versace runway looks like, but not enough for the brand to forget how to make a statement.
The delay in announcing the event feels less like a strategic move and more like a fashion show that’s been postponed because the team is still figuring out what the show is actually about. It’s the equivalent of planning a party but not telling anyone the theme, the guest list, or even if the venue has electricity.
Meanwhile, Mulier has already dressed Nicole Kidman in a black lace gown, which is a good start, but not quite the same as a full couture collection. It’s like revealing a single dish from a menu before the restaurant opens, and then not telling anyone what the other dishes are.
